Headshots - We are excited to offer professional headshots free of charge at this year’s convention! A professional photographer will be set up Thursday morning to take your updated photo. Sign up with Jennifer Colaco (firstname.lastname@example.org) to take advantage of this great opportunity!
Annual ARCS Meeting - Overview of the last year of events, classes, how we are doing financially, thank you to our board members leaving, and the introduction of our new board members and officers.
Capital Improvements Panel – Both big and small changes around your wash plant can impact your processes, your finished product and your team. This panel discusses some of the changes made to their facilities including an overview of each project, the cost (both expected and unexpected), the highs, the lows and was it worth it!
The Power of Your People – The people answering your phones are either instilling confidence or deterring your customers. How do you convert a lead to a sale? How do you turn a price inquiry into a scheduled pick-up? This talk will cover the importance of the people on your front lines and how they impact your bottom line.
Tangible Marketing - Modern marketing can be incredibly overwhelming. EJ from Oriental Rug Cleaning of Indianapolis will help simplify this new age of marketing and offer tangible marketing with social media, short videos, text messaging, and more to gain leads, stay relevant, and in the customer's mind.
The Holistic Art of Diné Weaving - The Holistic art of Diné (Navajo) weaving of the T ł 'ízí lání (Manygoats) Clan, Roy will share the traditional processes of weaving, its traditional methods/uses, and its future of how it continues to evolve. Roy will bring some samples of his family's weavings and his weaving to show the different design elements and their meanings, he will also have a 30-minute showing of the documentary of the Navajo-Churro sheep that he raised titled "A Gift From Talking God", also some slide presentation of his past and current works. He will share appropriate seasonal family stories of how Spiderman gifted his counterpart Spiderwoman how to weave on an upright loom, thus sharing the untold stories of the Male weavers and their role in continuing the evolution of Diné/Navajo Weaving in his family and through the Navajo Nation.
Ownership & Transitions – Owning and running a rug cleaning plant are not for the faint of heart. Join us as James Kruse talks about the process of buying DA Burns (Seattle, WA) and what has surprised him along the way.
Roundtable Discussion – Get together in small groups with your fellow rug cleaners to discuss a range of relevant topics. We will then join back as a big group and discuss our most interesting finds.
Dinner on your own
Friday, April 21, 2023
Dalworth Rug Cleaning
Stanley Steemer - TBD
Oriental Rug Cleaning Co.
Saturday, April 22, 2023
James Kruse - Ownership & Transitions
James Kruse is the Owner, President, & CEO of D.A. Burns & Sons, the largest rug cleaning company in the state of Washington. An Aerospace Engineer by training, he started his career with Boeing in 2009. He later earned his MBA from I.E. Business School in Madrid, Spain, before joining a leadership development program at oil conglomerate BP. There he held a variety of roles ranging from Strategy to Retail Operations to Mergers & Acquisitions. Growing up in a family of small business owners in rural Illinois, James always knew he wanted to run his own company someday. In business school he was intrigued by a concept called “Entrepreneurship through Acquisition”, which led him to launch a Search Fund (HSX Ventures) in 2020, and ultimately resulted in acquiring D.A. Burns & Sons from the Dix family in June of 2021. James and his wife Rachael live in Tacoma, WA, with their three small children ages 6, 4, & almost 2. “Spare time” is rare, but he enjoys skiing, SCUBA diving, & fly fishing.
Zac Garside - The Power of Your People
Zac Garside is the CEO of Power Selling Pros and the host of This Call May Be Recorded, the weekly show where he listens to recorded customer service phone calls and coaches them up! A believer in the power of a well-asked question and well-told stories, Zac shows up every day with the belief that you don't have to be smart enough to manipulate people, you have to be sincere enough to move them. In the last 7 years, Zac has been a customer service coach, salesman, Head of Marketing, and now the CEO of the company where contractors turn their customer service department into a profit center.
Jordan King & EJ Marcus - Supercharge Your Sales Process!
Jordan attended Purdue University with a focus on Organizational Leadership & Supervision. He is the owner & Chief Operations Officer of Sani-Bright & Oriental Rug Cleaning of Indianapolis. His companies specialize in on-location carpet, upholstery, & hard surface cleaning as well as in-plant cleaning, repair, and appraisal of oriental and area rugs. Since 2019, Jordan has owned & operated MasterBlend, a premier manufacturer of specialty cleaning products for the cleaning & restoration industry. Jordan has served as secretary and general board member for the Association of Rug Care Specialists since 2018 - providing teaching and education to others in the industry through classes hosted by ARCS and MasterBlend, helping to advance the care and science of rug cleaning. EJ Marcus graduated from Mercy College with a Bachelor of Fine Arts in Computer Arts & Design in 2016. Since then, he has worked for design agencies where he has held many roles – photographer, videographer, 3D modeler, motion graphics, web & graphics design, social media management, as well as real-world marketing experience for service companies. From products like children’s toys to kitchen appliances, for brands like Realtree to Lamborghini – EJ has had his hand in all aspects of design & marketing. He currently is on staff with Xenia Hill, owned by Jordan & Tom King, as the Communications Coordinator across their family of brands.
If there is a “man for all seasons” among contemporary Diné (Navajo), Roy Kady might be that man. Kady is a well-established sheep herder and a male weaver residing in the community of Goats Spring on the outskirts of Teec Nos Pos, Arizona, and a sort of Mecca for sheep herders and Diné (Navajo) weavers. Serious sheep herding and weaving/fiber arts reappeared for Roy in 1985. Traditional designs are important to him, and he considers each rug a story and expression of feeling and inspirations. Time spent after his sheep and at the loom is spiritual for Roy, who weaves only when he feels inspired the rest of the time he is herding his sheep. Some years ago, his elders declared him a Master Weaver and a Leader with a Blessing Way ceremony for beauty, balance and harmony. Roy’s outlook is broad and contemporary, the old and new woven into the fabric of his 44 years and going. “The Navajo rug is no longer just a blanket for wearing or a cover for the floor. It is now an art form to grace your wall,” Roy says proudly.
Dalworth Rug Cleaning is a family owned and operated Oriental and specialty area rug cleaning company based in Euless, TX. Since 1976, they have been providing a variety of high-quality cleaning services, water and fire damage restoration services and home energy services to commercial and residential property owners in the Dallas-Fort Worth and North Texas area.
Stanley Steemer Dallas - For over 75 years, Stanley Steemer has served homes and businesses across the country—trusted by generations to professionally clean carpet, upholstery, air ducts, and more. Since our first rug cleaning facility opened in 2015, our technicians have been providing specialized care for area rugs, utilizing state-of-the-art equipment to deliver the most comprehensive clean a rug can receive. Today, Stanley Steemer operates area rug cleaning facilities in major markets nationwide, including branch locations in New York, Chicago, Phoenix, Dallas, Tampa, and our headquarters in Columbus, Ohio. We also operate franchise locations in San Diego, Charlotte, Orlando, Grand Rapids, and Kalamazoo.
Oriental Rug Cleaning Co. – Since 1911, three generations of the Amirkhan family have served customers from Dallas and across the country. Our customers trust their oriental, area and specialty rugs to Oriental Rug Cleaning Co. for expert cleaning, repair services and customer care.
ARCS's Introduction to Rug Care course is designed to increase student’s knowledge at a fraction of the cost of other formal education programs. Geared towards employees and those new to the industry, the Introduction to Rug Care course gives students the information they need to make informed cleaning decisions and speak confidently with customers about the cleaning process.
Not simply an online textbook, this is a virtual class in every sense of the word. A live teacher guides a small group of students through the curriculum, answering student’s questions as they arise. Divided into four sessions lasting 80 minutes each, the cleaning process, rug fibers, basic cleaning chemistry and basic rug ID are all presented in ways that everyone can understand. A review test is sent following each session which students may use to evaluate their understanding of the material presented.
Reviews the basic steps in a “best practice” rug cleaning, why we do them and some of the most common prevailing methods in application today. While pros and cons of each method are discussed, editorial content is kept out.
Pre-cleaning Inspection – Why some consider it the most important step in rug cleaning and some of the most common conditions encountered in area rugs.
Dry soil removal – Why it’s important and ways to do it.
Washing – From dry cleaning methods to full saturation washing. Each method is discussed covering the why and how as well as the pros and cons.
Drying – Surveying the most common methods in use today
Finishing processes – Grooming, browning correction, color correction, etc.
Session Two – Fibers and Chemistry
Covers the basics of the most common fibers and chemicals encountered in area rug care. Topics are discussed generically, avoiding favoritism and bias.
Wool – Why it is the most common rug fiber. How we go from sheep to rug yarn.
Cotton – Production and application
Silk – It’s advantages, disadvantages and production
Bast Fibers – production and uses
Plastics – Nylon, Olefin, etc.
Rayon – production and it’s many other names
Soil – most common types, how they accumulate and implications for cleaning
Solvents – Polar and Non-polar, volatile and nonvolatile and applications for cleaning
Detergents – what they are and how they work
The PH scale – What it is, why it’s important and the general PH of specific substances
Session Three – Rug ID – Tufted & Specialty Rugs
A general discussion of tufted rugs and their specific cleaning needs and concerns is followed by a survey of the most common types of tufted rugs encountered, how to identify them and their specific cleaning needs and concerns. We finish covering the most common specialty rugs a cleaner will encounter.
Tufted rugs – What they are and how they differ from other area rugs
Tufted rugs made in China
Tufted rugs made in India
Specialty rugs – Skins, Shags, craft rugs, etc.
Session Four – Rug ID – Non-tufted rugs
Picks up where we left off. We start with Machine-made rugs and cover how to tell them from handmade rugs. While handmade rug ID is not discussed, students are introduced to the basics of where they are made, different construction techniques and the terminology used, building a foundation for future classes.
Wilton construction – both traditional and face-to-face variants
Axminster – both tradition and the Karastan® variants
Handmade – piled and non-piled construction, terminology and how to tell them from machine-made rugs
About the instructor- Armen Dohanian: is a fourth generation rug cleaner. His family owns a 100 + year old rug cleaning and restoration business in Boston, Massachusetts. Involved in rug cleaning from an early age, Armen is currently vice-president of operations at the Oriental Rug Cleaning Company in Dallas, TX, a 103 year old, “full-service” rug cleaning and restoration company. Mr. Dohanian is an ARCS Certified Rug Specialist (CRS), a certified Master Rug Cleaner and a Woolsafe North America "Fiber Care Specialist" as well as a member of the International Society of Appraisers.
Feedback to come following event
Galleries to come following event
Effective Communication for Rug Cleaners Course (On Demand)
Location: Digital On Demand Past Dates: 2019/08, 2019/02, 2018/06
This class will cover all of the important steps that can make or break your customer experience:
Learn about your company and what you offer
Common Pre-Inspection Conditions
Terminology: How to Convey Technical Explanations in Layman’s Terms
Help new customers navigate the rug cleaning process
How to Make Repeat Customers Continue to Feel Valued
THE IMPORTANCE OF DOCUMENTATION
Managing Customer Expectations
Dealing with Complaints
Proper Phone Etiquette
Proper In-Person Etiquette
Jennifer Colaco: joined Oriental Rug Cleaning in Dallas, Texas as office manager in 2010, becoming the fourth generation of her family to be involved in the flooring business. Prior to this, she worked in textile project management. Jennifer is Vice-President on the Association of Rug Care Specialist Board (ARCS), a Certified Rug Specialist, and Master Rug Cleaner.
A graduate of Texas A&M University, Jennifer and has spent the majority of her professional career interfacing with customers. Her focus on delivering excellent customer practices for her team led her to create and teach “Effective Communications for Rug Cleaners”, currently offered through ARCS.
None for this course.
2023/11 - Small Group Travel: Santa Fe
Date: November 1, 2, 3, and 4, 2023 Location: Santa Fe, NM
Join ARCS on a small group trip like no other as we head to Santa Fe, New Mexico. We’re receiving incredible access to galleries, private collections, and museums. We’ll dive head first into the big world of Southwest textiles, visiting with the people who collect them and the people who take care of them.
Wednesday, November 1, 2023: Arrive by late afternoon so that you can enjoy the welcome dinner! It will be a great way to start the trip and visit with your fellow travelers.
Thursday, November 2 & November 3rd: We have two days full of museum and gallery visits including the School for Advanced Research and the Museums of New Mexico. We have an incredible local guide who will be walking us through our visits. And of course, we have great lunches lined up at couple of the local’s favorite restaurants. Northern New Mexico cooking is a distinct regional style and quite delicious!
The event officially ends after our last gallery visit on Friday afternoon, but feel free to stay and make it a long weekend. This is an incredible place and fall in the high desert mesa country is a special time. Red rock against crystal clear blue skies. Santa Fe is also an amazing shopping town; art, fashion, craft, antiques. It’s surprising what you can see in such a small space!
We look forward to seeing you there!
Transportation will be provided Thursday and Friday for our tours.
The hotel is located right off the square within walking distance to a plethora of amazing restaurants.
If you are able to find great flights into Santa Fe, congrats! For the rest of us, fly into Albuquerque, NM. There is an easy shuttle and rail system that can get you from ABQ to the plaza in Santa Fe
Hotel Santa Fe The Hacienda & Spa 1501 Paseo de Peralta, Santa Fe, NM 87501
Date: October 21, 2023 Location: Kansas City Rug Cleaning and Repair Instructor: Jordan King IICRC Continuing Education: 7 credit hours Pricing: Member Price: $250; Non-member Price: $250
Kansas City Rug Cleaning and Repair is a medium-sized washing operation that began professionally cleaning rugs in 2014. Get up and close and personal with using a tumble duster, centrifuge, electric hanging tower & hands-on washing on the wash floor. See what cleaning rugs in a medium-sized rug cleaning business really looks like! Lunch, drinks and snacks are included!
Embassy Suites by Hilton Kansas City Olathe 19353 W 151st Terrace, Olathe, KS 66061
Embassy Suites Reservations Click here to make your room reservations online now
2023/09 Discover Rug Cleaning (Rochester, NY)
Date: September 30, 2023 Location: Pinnacle Eco Clean, Inc. Rochester, NY Instructor: Kyle Kluth IICRC Continuing Education: 7 credit hours Pricing: Member Price: $250; Non-member Price: $250
At their 3,000 square foot rug washing facility located just outside of Rochester, New York, the technicians at Pinnacle Eco Clean have been successfully cleaning all sorts of textiles from around the world! Pinnacle utilizes many of the highest quality machines and devices to assist in their rug washing process, along with specially selected chemistry to deliver the best results possible in an eco-friendly manner. Their background in the cleaning industry with cleaning carpets, upholstery, and all types of hard surface flooring gave them a competitive and technological edge when they decided to take on rug washing. In the business for over 40 years, their education and insight is unmatched in their area. From rug check-in to dusting, washing to putting the final finishing touches on their clients’ rugs, each technician takes pride in what they do, making sure that the finished result is the best it could possibly be. Lunch, drinks and snacks are included!
As for hotels, there are many within a 5-minute or less distance from our shop, but the Hampton Inn is the newest and always a safe option. Here is the location:
Hampton Inn & Suites Rochester/Henrietta 280 Clay Rd, Rochester, NY 14623
Hampton Inn & Suites Reservations
Click here to make your room reservations online now
Looking for a Rug Care Specialist?
To be a member of ARCS, companies and individuals must be dedicated to the association's highest standards. Our members are experienced professionals committed to the highest levels of customer service, technical knowledge and business management in the rug cleaning industry.
Please browse our member directory to find the rug care specialist located closest to you.