2012/04 - Annual Convention (Denver, CO)

The basic outline of the course is as follows:

Reviews the basic steps in a “best­ practice” rug cleaning, why we do them and some of the most common prevailing methods in application today. While pros and cons of each method are discussed, editorial content is kept out.

• Pre­-cleaning Inspection – Why some consider it the most important step in rug cleaning and some of the most common conditions encountered in area rugs.
• Dry soil removal – Why it’s important and ways to do it.
• Washing – From dry cleaning methods to full saturation washing. Each method is discussed covering the why and how as well as the pros and cons.
• Drying – Surveying the most common methods in use today
• Finishing processes – Grooming, browning correction, color correction, etc.

Covers the basics of the most common fibers and chemicals encountered in area rug care. Topics are discussed generically, avoiding favoritism and bias.

• Wool – Why it is the most common rug fiber. How we go from sheep to rug yarn.
• Cotton – Production and application
• Silk – It’s advantages, disadvantages and production
• Bast Fibers – production and uses
• Plastics – Nylon, Olefin, etc.
• Rayon – production and it’s many other names

• Soil – most common types, how they accumulate and implications for cleaning
• Solvents – Polar and Non­-polar, volatile and non­volatile and applications for cleaning
• Detergents – what they are and how they work
• The PH scale – What it is, why it’s important and the general PH of specific substances
• Sinner circle

A general discussion of tufted rugs and their specific cleaning needs and concerns is followed by a survey of the most common types of tufted rugs encountered, how to identify them and their specific cleaning needs and concerns.  We finish covering the most common specialty rugs a cleaner will encounter.

• Tufted rugs – What they are and how they differ from other area rugs
• Tufted rugs made in China
• Tufted rugs made in India
• Custom­-tufted rugs
• Machine­-tufted rugs
• Specialty rugs – Skins, Shags, craft rugs, etc.

Picks up where we left off. We start with Machine­-made rugs and cover how to tell them from hand­made rugs. While hand­made rug ID is not discussed, students are introduced to the basics of where they are made, different construction techniques and the terminology used, building a foundation for future classes.

• Wilton construction – both traditional and face­-to­-face variants
• Axminster – both tradition and the Karastan® variants
• Hand­made – piled and non­-piled construction, terminology and how to tell them from machine­-made rugs

About the instructor ­- Armen Dohanian: is a fourth generation rug cleaner. His family owns a 100 + year old rug cleaning and restoration business in Boston, Massachusetts. Involved in rug cleaning from an early age, Armen is currently vice­-president of operations at the Oriental Rug Cleaning Company in Dallas, TX, a 103 year old, “full­-service” rug cleaning and restoration company. Mr. Dohanian is an ARCS Certified Rug Specialist (CRS), a certified Master Rug Cleaner and a Woolsafe North America "Fiber Care Specialist" as well as a member of the International Society of Appraisers.

This class will cover all of the important steps that can make or break your customer experience:

• Learn about your company and what you offer 
• Elevator Pitch 
• Common Pre-Inspection Conditions 
• Terminology: How to Convey Technical Explanations in Layman’s Terms 
• Help new customers navigate the rug cleaning process 
• How to Make Repeat Customers Continue to Feel Valued 
• THE IMPORTANCE OF DOCUMENTATION 
• Managing Customer Expectations 
• Dealing with Complaints 
• Proper Phone Etiquette 
• Proper In-Person Etiquette 
• Inter-Office Communication

Jennifer Colaco: joined Oriental Rug Cleaning in Dallas, Texas as office manager in 2010, becoming the fourth generation of her family to be involved in the flooring business. Prior to this, she worked in textile project management. Jennifer is Vice-President on the Association of Rug Care Specialist Board (ARCS), a Certified Rug Specialist, and Master Rug Cleaner.

A graduate of Texas A&M University, Jennifer and has spent the majority of her professional career interfacing with customers. Her focus on delivering excellent customer practices for her team led her to create and teach “Effective Communications for Rug Cleaners”, currently offered through ARCS.

2021 TRADE SHOW HOURS:

- DAY 1: Wednesday, September 8th - 4:00 - 8:00 pm
- DAY 2: Thursday, September 9th - 2:30 - 6:00 pm
- DAY 3: Friday, September 10th - 12:00 - 3:00 pm

ARCS Speakers

ARCS - Viscose – Presenter: Kash Sobhe. Whether we like it or not, viscose rugs are here to stay. Most often, the problem is not the viscose but the cleaner's lack of experience, knowledge, finesse, understanding of chemistry and task appropriate cleaning and extraction equipment. Kash Sobhe has perfected methods that will dispel fear, promote confidence and deliver great results when cleaning these rugs.

Wholesale Instead of No Sale – Panel: Jennifer Colaco, Oriental Rug Cleaning Co., Dallas, TX; Meg Walker Aladdin Rug Cleaning, San Antonio, TX; Robert Mann, Mann Rugs, Denver, CO. Overview: Carpet cleaning and restoration businesses are always looking for ways to diversify and add revenue. Rug Cleaning is usually on their radar. There is no need to invest thousands of dollars in equipment, training and space. The easiest and most profitable way to offer rug cleaning is to partner with a well-established, successful and reputable in-plant rug cleaner in your area. Jennifer, Meg and Robert work closely servicing a large base of wholesale customers and share how this program can be a win-win for the carpet/restoration industry and rug cleaning plants.

Kash Sobhe - Director at Large

Kash Sobhe; Kash is the FIRST and ONLY Certified Master Rug Cleaner in the entire greater Los Angeles area. Kash is also a WoolSafe Certified Fiber Care Specialist and a Certified Color Restoration Specialist. He has grown up caring for rugs and will continue the family business. He graduated in Business Marketing from California State University Northridge.

Jennifer Vickery Colaco - President
Oriental Rug Cleaning Co., Inc.
www.dallasrugcleaner.com

Jennifer Vickery Colaco; Jennifer has served on the ARCS Board of Directors since 2017, as member-at-large, Vice President and is now the current president. She is Office Manager at Oriental Rug Cleaning Co. in Dallas, Texas and is the fourth generation of her family to be involved in the flooring business. She is a Certified Rug Specialist and Master Rug Cleaner.

Megan Walker - Past President
Aladdin Cleaning & Restoration
www.aladdincleans.com

Meg Walker; Meg is Vice President of Aladdin Cleaning & Restoration in San Antonio, Texas. Upon graduation from Texas Christian University in 2004, Meg began her career at Aladdin in accounting, marketing and HR. In 2016 she graduated from the Master Rug Cleaner Program. Meg has served on the ARCS Board of Directors since 2016, as Secretary, President and currently as Past President.

Robert Mann
Robert Mann Rugs
mannrugs.com

Robert Mann; Robert is the owner of Robert Mann Rugs in Denver, Colorado. His technical expertise is unrivaled having worked extensively in rug production, weaving design, dying, carpet finishing and washing, both domestically and internationally. Robert is generous with his knowledge and is a great resource for our industry.