2012/04 - Annual Convention (Denver, CO)

The basic outline of the course is as follows:

Reviews the basic steps in a “best­ practice” rug cleaning, why we do them and some of the most common prevailing methods in application today. While pros and cons of each method are discussed, editorial content is kept out.

• Pre­-cleaning Inspection – Why some consider it the most important step in rug cleaning and some of the most common conditions encountered in area rugs.
• Dry soil removal – Why it’s important and ways to do it.
• Washing – From dry cleaning methods to full saturation washing. Each method is discussed covering the why and how as well as the pros and cons.
• Drying – Surveying the most common methods in use today
• Finishing processes – Grooming, browning correction, color correction, etc.

Covers the basics of the most common fibers and chemicals encountered in area rug care. Topics are discussed generically, avoiding favoritism and bias.

• Wool – Why it is the most common rug fiber. How we go from sheep to rug yarn.
• Cotton – Production and application
• Silk – It’s advantages, disadvantages and production
• Bast Fibers – production and uses
• Plastics – Nylon, Olefin, etc.
• Rayon – production and it’s many other names

• Soil – most common types, how they accumulate and implications for cleaning
• Solvents – Polar and Non­-polar, volatile and non­volatile and applications for cleaning
• Detergents – what they are and how they work
• The PH scale – What it is, why it’s important and the general PH of specific substances
• Sinner circle

A general discussion of tufted rugs and their specific cleaning needs and concerns is followed by a survey of the most common types of tufted rugs encountered, how to identify them and their specific cleaning needs and concerns.  We finish covering the most common specialty rugs a cleaner will encounter.

• Tufted rugs – What they are and how they differ from other area rugs
• Tufted rugs made in China
• Tufted rugs made in India
• Custom­-tufted rugs
• Machine­-tufted rugs
• Specialty rugs – Skins, Shags, craft rugs, etc.

Picks up where we left off. We start with Machine­-made rugs and cover how to tell them from hand­made rugs. While hand­made rug ID is not discussed, students are introduced to the basics of where they are made, different construction techniques and the terminology used, building a foundation for future classes.

• Wilton construction – both traditional and face­-to­-face variants
• Axminster – both tradition and the Karastan® variants
• Hand­made – piled and non­-piled construction, terminology and how to tell them from machine­-made rugs

About the instructor ­- Armen Dohanian: is a fourth generation rug cleaner. His family owns a 100 + year old rug cleaning and restoration business in Boston, Massachusetts. Involved in rug cleaning from an early age, Armen is currently vice­-president of operations at the Oriental Rug Cleaning Company in Dallas, TX, a 103 year old, “full­-service” rug cleaning and restoration company. Mr. Dohanian is an ARCS Certified Rug Specialist (CRS), a certified Master Rug Cleaner and a Woolsafe North America "Fiber Care Specialist" as well as a member of the International Society of Appraisers.

This class will cover all of the important steps that can make or break your customer experience:

• Learn about your company and what you offer 
• Elevator Pitch 
• Common Pre-Inspection Conditions 
• Terminology: How to Convey Technical Explanations in Layman’s Terms 
• Help new customers navigate the rug cleaning process 
• How to Make Repeat Customers Continue to Feel Valued 
• THE IMPORTANCE OF DOCUMENTATION 
• Managing Customer Expectations 
• Dealing with Complaints 
• Proper Phone Etiquette 
• Proper In-Person Etiquette 
• Inter-Office Communication

Jennifer Colaco: joined Oriental Rug Cleaning in Dallas, Texas as office manager in 2010, becoming the fourth generation of her family to be involved in the flooring business. Prior to this, she worked in textile project management. Jennifer is Vice-President on the Association of Rug Care Specialist Board (ARCS), a Certified Rug Specialist, and Master Rug Cleaner.

A graduate of Texas A&M University, Jennifer and has spent the majority of her professional career interfacing with customers. Her focus on delivering excellent customer practices for her team led her to create and teach “Effective Communications for Rug Cleaners”, currently offered through ARCS.

2020 TRADE SHOW HOURS:

- DAY 1: Wednesday, September 9th - 4:00 - 8:00 pm
- DAY 2: Thursday, September 10th - 2:30 - 6:00 pm
- DAY 3: Friday, September 11th - 12:00 - 3:00 pm

ARCS Speakers - Track 5 - Thursday September 10, 2020

ARCS Welcome - How to Handle Flooded Rugs – Scott Ring, Woodard’s Cleaning and Restoration. Many times, rugs are permanently damaged not from a water incident, but from improper handling. Scott will guide you through the best practices for mitigating and restoring wet rugs.

ARCS - Spot Cleaning Rugs 101 – Jordan King. Join the conversation with Jordan King, owner of MasterBlend and operations manager of Oriental Rug Cleaning of Indianapolis, as he shares insights on this crucial skill needed to deliver the best results when dealing with area and oriental rugs.

ARCS - Rug Intake & Wholesale Programs – Jennifer Colaco. The most important step in rug cleaning occurs before the actual cleaning process begins. Many common problems, complaints and re-dos can be eliminated if both sales and technicians properly inspect and pre-qualify with the customer. Jennifer works closely in servicing a large base of wholesale customers and shares how this program can be a win-win for you and the wholesaler.

ARCS - Viscose – Kash Sobhe, Rug Ideas. Whether we like it or not, viscose rugs are here to stay. Most often, the problem is not the viscose but the cleaner’s lack of experience, knowledge, finesse, understanding of chemistry and task appropriate cleaning and extraction equipment. Kash Sobhe has perfected methods that will dispel fear, promote confidence and deliver great results.

ARCS - Rug Construction and Why It Matters – Randy Hyde, Renaissance Rug Cleaning. Successful cleaners should understand the importance of rug identification and rug construction as it relates to rug cleaning. Join Randy for a great presentation that will increase your bottom line and enhance your reputation.

Jennifer Vickery Colaco - President
Oriental Rug Cleaning Co., Inc.
www.dallasrugcleaner.com

Jennifer Vickery Colaco; has served on the ARCS Board of Directors since 2017, as member-at-large, Vice President and is now the current president. She is Office Manager at Oriental Rug Cleaning Co. in Dallas, Texas and is the fourth generation of her family to be involved in the flooring business. She is a Certified Rug Specialist and Master Rug Cleaner.

Randy Hyde - Past President
Renaissance Rug Cleaning Inc.
www.renaissancerugs.com

Randy Hyde; Owner of Renaissance Rug Cleaning, Inc. established 1999 in Portland, Oregon. He started in the rug business with Atiyeh Brothers in the late 1980’s. In 1996 Randy accepted a job with rug dealer, author and tribal rug expert James Opie in part to manage the wash plant but also to sell rugs. Randy purchased the cleaning end of the business in 1999 and changed the name to “Renaissance Rug Cleaning”. Today Renaissance provides cleaning and service to most of Portland’s dealers and collectors. From 2015-16 Randy served on the ARCS board of directors and as ARCS President from 2016- to April 2018.

Jordan King - Secretary
Oriental Rug Cleaning of Indianapolis
www.Orientalrugcleaningindianapolis.com  

Jordan King; “Jordan is the operations manager at Oriental Rug Cleaning of Indianapolis and Sani-Bright Carpet Cleaning. Since joining the business in 2009, Jordan’s passion for service has helped fuel their rapid growth. He is a certified Master Rug Cleaner and holds the CRS designation. Jordan has always had an entrepreneurial spirit; through high school and college, he owned & operated a successful recording studio as well as a lawn care business. He has found the networking, education, and friendships formed through ARCS events & classes to be highly valuable. It continues to give him and his team the edge they need to bring a 5-Star experience to their clients.”

Scott Ring - Treasurer
Woodard Cleaning and Restoration
www.woodard247.com

Scott Ring; Scott started in the cleaning and restoration business in the late 1980s with Woodard Cleaning & Restoration. After working production in the rug plant for approximately 7 years learning the business, he went on to pursue a career in hand-knotted rug sales. He worked in retail sales and importing for 13 years before returning to Woodard to now run their rug operations. Working with a 73-year-old business, he has been able to serve all three generations of ownership. Scott spent the next few years growing the rug business and adding additional decontamination, rug padding and hand-repair services.

In 2017 he became Director of Cleaning Services at Woodard, overseeing rug, residential & commercial location cleaning. With over 25 years of textile cleaning & retail sales experience, he says he has been blessed to have several mentors to help him figure things out along the way. Working at Woodard, their core purpose is to help people get back to their lives. The challenge and the privilege to serve others, both team members and customers is what motivates him daily. Scott is on his second term on the board of directors with the Association of Rug Care Specialist and has completed the Master Rug Cleaner certification.

Kash Sobhe - Director at Large
Rug Ideas
www.rugideas.com

Kash Sobhe; Kash is the 3rd generation in his family business, Rug Ideas. He is the FIRST and ONLY Certified Master Rug Cleaner in the entire greater Los Angeles area. Kash is also a WoolSafe Certified Fiber Care Specialist and a Certified Color Restoration Specialist. He has grown up caring for rugs and will continue the family business. He graduated in Business Marketing from California State University Northridge.

1. Wednesday, April 29th
1. Registration
2. Welcome Cocktail Reception: Lobby Lounge
3. Dinner on your own
2. Thursday, April 30th
1. Annual Board Meeting
2. CRS Presentation
3. Keynote Presentation: Zar Toolan with Wells Fargo Financial Services.
4. Morning Medical Insurance Trends: Tim Wells with the Crane Agency
5. How to develop a Safety Culture: Jeff Hummel, Safety Manager with Woodard
6. 4 Generations in the Workforce: Boomers, Millennials, Gen X, and Y: Cali Beeman with Gallagher
7. 10 year Anniversary Presentation: Ellen Amirkhan and Jennifer Colaco
8. Dinner @ Kemoll’s Chop House (Hosted by ARCS in honor of our founding members)
3. Friday, May 1st
1. Woodard Rug Plant Tour
2. St. Louis Art Museum
1. James F. Ballard Rug Exhibit
4. Saturday, May 2nd
1. St. Louis Arch Tour (optional)

Zar Toolan

Zar leads a team of over 70 advice professionals who help WFA’s financial advisors deliver better client outcomes. Zar oversees WFA’s advice-delivery & research platforms, portfolio construction & analytics, market & advice commentary, equity & fixed income research, and capital markets guidance. Zar is a published author and keynote speaker. He has appeared on Bloomberg, CNBC, and Fox Business, and has been quoted in Fortune, US News & World Report, Business Week, On Wall Street, and other wealth management publications on investor behaviors, markets, and goals-based investing. Zar is the architect of the Plan to Pie® and RAPTRSM suite of portfolio management and risk analytic applications.
Earlier in his career, Zar worked as a Nuclear Engineer and Operations Manager for the U.S. Navy, overseeing reactor refueling of nuclear-powered submarines. Zar holds an MBA in Finance from the College of William & Mary and a BS in Mechanical Engineering from Columbia University, where he was an All-Ivy League rower. Zar loves seeing the country on foot and has completed over 50 marathons and ultra-marathons, as well as many other endurance events. An active member of the Saint Louis community, Zar serves on the Board of Trustees for several non-profits, including the Saint Louis Science Center and Gateway Greening. He lives with his wife, Liz, and two children, Maeve and Finn.

Tim Wells

Tim Wells has over fifteen (15) years of experience in the insurance business assisting employer groups to drive efficiencies in their health and wellness programs. Prior to joining Crane, Tim worked with a large national brokerage firm along with one of the leading providers of Life & Disability coverage. Having spent time on both the carrier and brokerage side has afforded Tim the opportunity to become an expert in such areas as:

• Self-Funding;
• Health Care Reform;
• Pharmacy Management;
• Ancillary Benefit Coordination;
• Recruitment, Retention and Training;
• Marketing/Sales;
• Legal & Compliance.

Tim obtained his B.A. in Finance and MIS at Miami University in Oxford, Ohio after graduating from St. Louis University High School.

Jeff Hummel

Jeff is a graduate of the University of Missouri St. Louis. His career started in sociology working with youth for the state of Missouri. In 2001 he changed direction and started a new career in the construction industry as an estimator. Jeff worked as a project manager for approximately 15 years before moving to Woodard Construction Services.

Jeff is a servant leader. He transitioned into safety management due to his ability to lead safety through Woodard’s core values.

Jeff is finishing up his certification for specialist in safety & health. He has traveled around the United States working with other companies to review best practices. He has attended the National Safety Council Congress & Expo, AAIM, Captive Resources, and many OSHA classes.

Jeff is leading a dynamic and engaging safety program. He will share best practices, safety strategies, and Woodard’s journey of growing capable leaders.

Cali Beeman

Cali joined the Gallagher Benefit Services team in 2013 servicing large accounts and currently serves as Benefits Consultant from the San Antonio office. She is a certified Human Resources Professional with benefits administration and compliance experience. Her past employers include the San Antonio Spurs as a Benefits & Staffing Specialist and Calvert Memorial Hospital in Southern Maryland as a HR Projects & Compliance Specialist.

As the spouse of a US Air Force member, she has had the privilege of working in various industries and company cultures. Her previous involvement with corporate strategic planning provides her the ability to find a balance between business and employee needs in regards to cost-control for budget planning and value for employee satisfaction.

Her background in Benefits Account Management and previous Human Resources experience gives her the unique ability to provide client insight for tying their Benefits and Human Capital Strategies together most effectively.

Although Cali and her husband are originally from the East Coast and have traveled the U.S. for the past 20 years, their dedication to the USAF came to a close, and they have finally “settled down” in New Braunfels, Texas with their two children.

Meg Walker

Meg Walker is Vice President of Aladdin Cleaning & Restoration in San Antonio, Texas. Upon graduation from Texas Christian University in 2004, Meg began her career at Aladdin in accounting, marketing and HR. In 2016 she graduated from the Master Rug Cleaner Program. Meg is the current President of the Board for the Association of Rug Care Specialists.

Jennifer Vickery

Jennifer joined Oriental Rug Cleaning in Dallas, Texas as office manager in 2010, becoming the fourth generation of her family to be involved in the flothe Association of Rug Care Specialist Board (ARCS), a Certified Rug Specialist, and Master Rug Cleaner.
A graduate of Texas A&M University, Jennifer and has spent the majority of her professional career interfacing with customers. Her focus on delivering excellent customer practices for her team led her to create and teach “Effective Communications for Rug Cleaners”, currently offered through ARCS.

Ellen Amirkhan

Since 1980, Ellen Amirkhan has served as president of Oriental Rug Cleaning Co. in Dallas, Texas, a business started by her grandfather in 1911 that specializes in cleaning, repairing, appraising and selling oriental rugs. A Past President of RIA, Ellen holds the designations of Certified Rug Specialist and Certified Oriental Rug Appraiser through the International Society of Appraisers. She is a co-developer of the Master Rug Cleaner Program, co-author of A Comprehensive Guide to Oriental and Specialty Rug Cleaning and serves as an expert witness for the legal profession.

Marc Braun

Marc joined the Cambridge family in April 2008 as the VP of Operations, has served as Executive VP of Sales and Marketing and most recently been promoted to President in January 2017. Through Marc’s leadership, Cambridge has been able to set strategy that works on the internal and external growth of the organization. Organizational health is everything and Marc’s goals for the organization are to double sales in 5 years through healthy and sustainable growth by holding our employees to the highest of expectations and to love them unconditionally.

Woodard Cleaning & Restoration

Woodard began in 1946 when Earl and Nancy Woodard began to offer their customers in-home rug cleaning door-to-door — an innovation at the time. Today, the Woodard family adheres to that same dedication to quality, customer service and innovation. Justin Woodard — grandson to Earl and Nancy, and son of Charlie Woodard — continues the family legacy as he owns and oversees Woodard’s operations.

Justin and the Woodard family attribute the company’s success to the superior knowledge and expertise of their team, the dedication to providing high-caliber cleaning, their 100% satisfaction guarantee and the many loyal customers they’ve been honored to serve for the past 70+ years.

Sheraton Westport Chalet - $129/night!
191 W Port Plaza Dr.
St. Louis, MO 63146
Phone: 314-878-1500

Follow this link to book your group rate for the Association of Rug Care Specialists!